Terms of Use

By using the App you agree to these Terms and our Privacy Policy. If you do not agree, do not use the App.

1. Operator

The App is operated by Kovacs Software Solutions. Legal/general contact: info@kovacssoftware.com. Support: support@kovacssoftware.com.

2. Eligibility and permitted photos

You must be at least 18. You may analyze only current photos of yourself and must make truthful age, self-photo, and upload-consent attestations each time. Do not upload another person, a minor, unlawful content, or content you lack the right to process.

3. Intended purpose and scope

The App provides an AI-assisted “Glow-up Score” for controllable grooming, styling, posture, photo conditions, and presentation; neutral observations; curated recommendation identifiers; a lifestyle and grooming plan; reminders; private progress comparisons; and optional AI hairstyle image edits. The App does not rate beauty, attractiveness, genetic worth, masculinity, popularity, identity, health, or standing among other people. It does not determine any objective fact about your face, body, character, prospects, or value.

4. Not medical, mental-health, or professional advice

The App provides general informational lifestyle, grooming, style, posture, and photo-presentation guidance only. It does not diagnose, screen for, monitor, treat, prevent, or cure any physical or mental condition and is not medical, dermatological, psychological, psychiatric, dental, nutritional, fitness, legal, or other professional advice. No doctor-patient, therapist-client, fiduciary, or other professional relationship is created. Follow product labels, stop use if irritation or another adverse reaction occurs, and consult an appropriately qualified professional about health or wellbeing concerns.

5. AI, score, and preview limitations

AI output is probabilistic. Photos, lighting, distance, expression, camera processing, angle, grooming, clothing, background, provider behavior, software, and model versions can materially affect a result. Scores, confidence values, observations, recommendations, comparisons, and hairstyle previews may be incomplete, inconsistent, biased, unrealistic, unavailable, or wrong. They describe only the submitted images under the then-current scoring version and are not measurements of attractiveness, health, identity, age, or personal worth. A score is not a measure of your attractiveness or personal worth. A hairstyle preview is illustrative and does not guarantee how a real haircut, texture, hairline, or color will look.

Use independent judgment. Do not make consequential health, mental-health, financial, employment, education, relationship, legal, cosmetic-procedure, surgery, medication, dieting, or supplement decisions based on the App. Compare progress only under similar capture conditions and within the same visible scoring version.

6. Safety, wellbeing, and emergencies

Use the App only in a supportive manner. It is not designed to encourage compulsive checking, shame, harassment, extreme dieting or exercise, drugs, unapproved supplements, jaw devices, surgery, or unsafe procedures. Pause or stop using the App if it increases distress, anxiety, compulsive behavior, or negative thoughts about your appearance, and speak with someone you trust or an appropriately qualified professional.

Looksmax does not monitor your wellbeing, photos, reports, support channels, or device for signs of distress or imminent harm. It does not provide crisis intervention, emergency dispatch, or continuous support, and you must not use it to seek emergency assistance. The wellbeing page links to independent Israeli support resources for convenience. If you or another person may be in immediate danger, contact local emergency services now.

7. Accounts, devices, and security

The App may use an anonymous session, Sign in with Apple, installation identifier, and subscription-provider identity. Keep your device and Apple account secure. Do not bypass authentication, entitlement, cooldown, rate-limit, safety, or deletion controls; scrape or reverse engineer the service except where law permits; interfere with operation; or use it unlawfully.

8. Photos, results, and license

You retain rights in content you provide. You grant us a limited, non-exclusive license to transmit and process selected content only as necessary to perform your requested analysis, provide storage or synchronization you enable, secure and support the service, comply with law, and protect rights. Our handling and retention are described in the Privacy Policy.

9. Subscriptions

Personal photo access requires an active auto-renewing subscription. Available plans, localized price, duration, trial eligibility, renewal, and billing are displayed by the App Store before confirmation. A trial converts to a paid subscription unless cancelled under Apple’s displayed terms. Apple handles payment, renewal, cancellation, and refunds; RevenueCat helps verify entitlement. Deleting the App or account does not cancel the subscription.

After expiry, existing locally saved reports, photos, and deletion remain accessible. New analyses and plan regeneration are gated. The MVP does not charge an additional per-scan fee.

10. Availability, notifications, and changes

We may update, replace, suspend, or discontinue models, scoring versions, tasks, eligibility rules, safety controls, providers, or features. We do not guarantee uninterrupted or error-free operation, preservation of every feature or local file, completion within a fixed time, delivery of a notification, a particular score, or any personal or appearance-related result. Notifications are optional convenience reminders, may be delayed or missed, and must not be relied upon for health, safety, medication, or other time-critical purposes. We will not intentionally consume the 14-day cooldown for a rejected-quality photo or provider/system failure.

11. Intellectual property

The App, code, original brand, design, task catalog, prompts, and non-user content belong to us or our licensors. We grant you a limited, revocable, non-transferable personal license to use the App under these Terms.

12. Apple, linked resources, and third parties

Apple’s terms apply to App Store distribution, StoreKit, Sign in with Apple, device services, and iCloud. AI, hosting, subscription, support, and linked-resource providers operate under their own terms and privacy notices. We do not control their independent services, availability, or content. Apple is not responsible for our analysis, plan, or support. Nothing in these Terms limits any non-waivable right or remedy under Israeli consumer or other mandatory law.

13. Warranties and disclaimers

To the maximum extent permitted by applicable law, the App and all output are provided “as is” and “as available”. We do not make, and disclaim where legally permitted, express, implied, statutory, or other warranties of accuracy, completeness, reliability, availability, merchantability, fitness for a particular purpose, non-infringement, compatibility, security, or achievement of any result. Disclaimers do not replace our obligation to exercise reasonable care and do not exclude warranties, duties, or remedies that cannot lawfully be excluded.

14. Limits of liability

To the maximum extent permitted by applicable law, we are not liable for indirect, incidental, consequential, special, exemplary, or punitive loss, or for loss of opportunity, reputation, anticipated benefit, data, or use, arising from inaccurate or unavailable output, missed notifications, user decisions, device loss or compromise, third-party systems, or unauthorized use.

To the maximum extent permitted by applicable law, our total aggregate liability for all direct damages arising from or relating to the App, whether in contract, tort, statute, or another legal theory, will not exceed the greater of: (a) the total amount you paid through the App Store for access to the App during the 12 months preceding the event giving rise to the claim; or (b) USD $50, converted to New Israeli Shekels at the representative exchange rate published by the Bank of Israel on the date the claim arose.

Matters not subject to the liability cap. The liability cap above does not apply to: (a) refunds, cancellations, replacements, re-performance, or other remedies required by Apple rules or mandatory consumer law; (b) death or bodily injury, to the extent liability cannot lawfully be limited; (c) fraud or intentional misconduct; or (d) any other liability, right, or remedy that applicable law does not permit us to exclude, restrict, or cap.

15. Your responsibility and third-party claims

You remain responsible for your decisions, conduct, device security, lawful use, and compliance with professional instructions and product labels. To the extent permitted by law, you are responsible for a third-party claim caused by your knowing upload of another person’s image, infringement of another person’s rights, unlawful content, fraud, or material breach of these Terms. This provision does not require you to compensate us for loss caused by our negligence or misconduct and does not limit mandatory consumer rights.

16. Support communications

Support is not continuously monitored and is not a medical, mental-health, emergency, or crisis channel. Do not send unnecessary health information or use support to report imminent danger. Response times are not guaranteed. Where permitted or required by law, we may preserve or disclose limited information reasonably necessary to investigate fraud or security, comply with legal process, protect rights, or address a credible and imminent threat to life or safety.

17. Suspension and termination

We may suspend or restrict access when reasonably necessary to protect users, providers, security, service integrity, or legal compliance, including for false attestations, third-party photos, fraud, payment circumvention, abuse, unsafe use, or violation of these Terms. You may stop using the App and delete your account at any time, subject to the Privacy Policy’s limited retention provisions and separate App Store subscription cancellation.

18. Governing law and disputes

Israeli law governs these Terms without limiting mandatory consumer protections or another law that must apply. Competent Israeli courts will hear disputes unless mandatory law provides another forum. Before filing a non-urgent claim, the parties are encouraged, but not required, to send a written description to the legal contact above and attempt a good-faith resolution. This does not shorten a statutory limitation period or restrict urgent relief.

19. General terms

If a provision is invalid or unenforceable, it will be applied to the maximum lawful extent and the remaining provisions will continue to apply. A failure to enforce a provision is not a waiver. We may assign these Terms as part of a lawful reorganization, financing, merger, acquisition, or transfer of the App, subject to applicable notice and privacy obligations. You may not assign your personal license except where mandatory law permits. The Hebrew and English versions are intended to have equivalent meaning; where the law permits and a discrepancy exists, the Hebrew version governs for users in Israel.

20. Changes and contact

We may update these Terms when the service, providers, risks, or law changes. Material changes will be communicated appropriately and, where required, will take effect only after renewed notice or consent. Continued use after the effective date constitutes acceptance only where permitted by law. Legal questions may be sent to info@kovacssoftware.com.